​A site audit is a comprehensive analysis of a website’s health, performance, and SEO readiness. It identifies issues that could impact search engine visibility, user experience, and overall site effectiveness.   It typically covers: Technical SEO: Site speed, crawlability, indexing, mobile optimization, and HTTPS status On-page SEO: Meta tags, content quality, keyword usage, internal linking Off-page SEO: Backlink profile and domain authority User experience: Navigation, layout, accessibility, and responsiveness Analytics setup: Checking for proper tracking via tools like Google Analytics or Tag Manager A successful audit leads to actionable insights and a prioritized roadmap for improvement. Would you like help drafting an audit checklist or tailoring it to a specific client’s site?

Keyword research is the process of discovering and analyzing search terms that users enter into search engines. It’s the backbone of effective SEO strategy, guiding content creation, site structure, and marketing campaigns to attract the right audience.    Key aspects include: Identifying relevant terms your audience uses to find products, services, or information Understanding search intent behind each keyword (informational, navigational, transactional) Evaluating keyword metrics like search volume, competition, and keyword difficulty Exploring long-tail keywords for more specific, lower-competition opportunities Organizing keywords into strategic clusters for content planning and page targeting Done well, keyword research ensures your site aligns with how real people search—boosting visibility, traffic, and conversions.

On-page SEO refers to optimizing individual web pages so they rank higher in search results and earn more relevant traffic. It focuses on elements within the site that influence search engine visibility and user experience. Content quality: Ensuring content is helpful, relevant, and well-structured Keyword optimization: Strategically placing target keywords in titles, headers, and body text Meta tags: Crafting compelling title tags and meta descriptions Internal linking: Connecting related pages to boost crawlability and page authority Image optimization: Using alt text, compressed images, and proper formats URL structure: Keeping URLs clean, readable, and keyword-friendly Mobile-friendliness and page speed: Ensuring fast, responsive performance across devices Good on-page SEO is where your keyword research meets the content and user experience.